Website search allows users to find the desired products or product categories without using the navigation menu or catalog filters. In order to search, users enter keywords or names of categories and products.
Website search is crucial for simplifying navigation and allows users to find the right products faster. On the one hand, this feature boosts conversions; on the other hand, it reduces the number of rejections (a rejection is when users cannot find the desired catalog category or product through the website menu).
These days, almost every e-commerce outlet has website search functionality. It is an indispensable tool to increase your sales.
If you want your search to be effective and fetch relevant products to users, you should account for several factors when creating or installing the search feature for your website.