Website search analytics allow you to determine whether the search produces relevant results, find out which products are the most popular, and identify problems encountered by users.
Additionally, with the help of analytics, you can analyze the usability of your website and assess how much time users spend on search results pages, how long it takes for them to find the right product, and what leads to bounces.
Furthermore, generating reports with an analysis of user behavior can help you with new ideas on creating additional entry points for your website. For example, if there is a particularly popular group of queries, you can check if the structure of the website includes any pages with this type of products and create new ones if necessary.
How to Use Website Search Analytics
You can track the dynamics of the conversion rate and user behavior in website search by setting goals in Yandex.Metrica.
Usually, URLs of search results pages contain certain parameters, such as “q” or “search.”
To create a goal in Yandex.Metrica, you need to:
- Go to the Goals tab in the system’s left side menu
- Add a goal